Comments on: Dynamics of Viral Marketing: A Thorough Analysis of the Systematic Patterns http://madhatter.goofyasians.com/dynamics-of-viral-marketing-a-thorough-analysis-of-the-systematic-patterns/ Breaking Away From Traditions. Thu, 28 Aug 2008 14:20:51 +0000 http://wordpress.org/?v=2.3.3 By: madhatter http://madhatter.goofyasians.com/dynamics-of-viral-marketing-a-thorough-analysis-of-the-systematic-patterns/#comment-34 madhatter Thu, 27 Mar 2008 14:05:46 +0000 http://madhatter.goofyasians.com/dynamics-of-viral-marketing-a-thorough-analysis-of-the-systematic-patterns/#comment-34 Thanks Chris and no, I haven't seen Christakis' article until you showed me. I just gave it a quick glance, it's quite interesting as well in how he focuses on the social contagion rather than the biological. Thanks for the link, I definitely will give this a thorough read, maybe on my ride back home! And also, thank you very much for the stumble and subscription to the feed...but unfortunately I am not really going to write much on this blog (for a long time anyway) and consider my "Essence and Accidents of Internet Marketing" my last post. This is due to work, graduate school, and development on two internet marketing campaigns (Actually I'm applying the research I learned from this blog to one of the campaigns!). I really appreciate you reading my post though and commenting. Thanks Chris and no, I haven’t seen Christakis’ article until you showed me. I just gave it a quick glance, it’s quite interesting as well in how he focuses on the social contagion rather than the biological. Thanks for the link, I definitely will give this a thorough read, maybe on my ride back home!

And also, thank you very much for the stumble and subscription to the feed…but unfortunately I am not really going to write much on this blog (for a long time anyway) and consider my “Essence and Accidents of Internet Marketing” my last post. This is due to work, graduate school, and development on two internet marketing campaigns (Actually I’m applying the research I learned from this blog to one of the campaigns!). I really appreciate you reading my post though and commenting.

]]> By: Chris http://madhatter.goofyasians.com/dynamics-of-viral-marketing-a-thorough-analysis-of-the-systematic-patterns/#comment-32 Chris Thu, 27 Mar 2008 11:00:35 +0000 http://madhatter.goofyasians.com/dynamics-of-viral-marketing-a-thorough-analysis-of-the-systematic-patterns/#comment-32 Really interesting post. Your point here is important: "People soon start to ignore mass recommenders" It's a fascinating subject. Have you seen the recent research into social networks by Nicholas A. Christakis? http://www.edge.org/3rd_culture/christakis08/christakis08_index.html He didnt' look at products, but rather, how obesity spreads in a social network and he found that it was from close ties with friends rather than "influentials". Really interesting article anyway. Subscribed to your feed and stumbled. Really interesting post. Your point here is important:

“People soon start to ignore mass recommenders”

It’s a fascinating subject. Have you seen the recent research into social networks by Nicholas A. Christakis?

http://www.edge.org/3rd_culture/christakis08/christakis08_index.html

He didnt’ look at products, but rather, how obesity spreads in a social network and he found that it was from close ties with friends rather than “influentials”.

Really interesting article anyway. Subscribed to your feed and stumbled.

]]> By: madhatter http://madhatter.goofyasians.com/dynamics-of-viral-marketing-a-thorough-analysis-of-the-systematic-patterns/#comment-5 madhatter Thu, 21 Feb 2008 17:57:45 +0000 http://madhatter.goofyasians.com/dynamics-of-viral-marketing-a-thorough-analysis-of-the-systematic-patterns/#comment-5 Great point Catherine. One should be careful when providing incentives, because it can backfire if not used properly (as well as too frequently). Your comments can be linked with the "saturation point" which I talked about in my post. It wouldn't be the best idea to offer incentives to friends solely on the reason that they are your friends too. One should focus more on which audience or subset of friends that would most likely be interested and target your incentive "push" towards them. Great point Catherine. One should be careful when providing incentives, because it can backfire if not used properly (as well as too frequently). Your comments can be linked with the “saturation point” which I talked about in my post. It wouldn’t be the best idea to offer incentives to friends solely on the reason that they are your friends too. One should focus more on which audience or subset of friends that would most likely be interested and target your incentive “push” towards them.

]]> By: CatherineL http://madhatter.goofyasians.com/dynamics-of-viral-marketing-a-thorough-analysis-of-the-systematic-patterns/#comment-4 CatherineL Thu, 21 Feb 2008 17:38:14 +0000 http://madhatter.goofyasians.com/dynamics-of-viral-marketing-a-thorough-analysis-of-the-systematic-patterns/#comment-4 Interesting stuff. Providing incentives didn't work out well for me. The ones that appear to work best are the ones that give an incentive to both the referer and the referree. Maybe a lot of people just don't want to recommend friends, because they don't want them to think they're only referring because they're getting something in return. But, when the friend is also getting something it makes it easier. <em>CatherineL's last blog post..<a href='http://feeds.feedburner.com/~r/SuccessPasscode/~3/238455219/' rel="nofollow">Are You Too Perfect For Your Customers?</a></em> Interesting stuff. Providing incentives didn’t work out well for me. The ones that appear to work best are the ones that give an incentive to both the referer and the referree.

Maybe a lot of people just don’t want to recommend friends, because they don’t want them to think they’re only referring because they’re getting something in return. But, when the friend is also getting something it makes it easier.

CatherineL’s last blog post..Are You Too Perfect For Your Customers?

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